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::: EXPOCLEAN PULIRE: it’s time to revalue potential
by Toni D’Andrea
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In autumn 2007
Primexpo and
Afidamp signed an
agreement that led
the exhibition
ExpoClean in 2008
under the brand
ExpoClean Pulire
that will take place in
Moscow from 2nd to
4th December. An
important step to
enter the Russian
Market.
The cleaning industry in
Russia, as compared with
the countries of Europe
and America, has much more modest
history. In Moscow the first
companies rendering the similar
service appeared about 14 years
ago. Firstly the demand for them
appeared among foreign companies
with advanced cleanness requirements.
The constructing boom
in Moscow and other large cities
of Russia has essentially increased
demand for the cleaning
companies service. At present the
market potential capacity in Russia
is very big. According to the
data of the International Association
of the cleaning industry companies
(МАКИЧ), total volume
of the Russian cleaning service
market is valued at $ 200 - 220
million, Moscow’s share reaches
$ 100 - 150 million, St. Petersburg’s
share makes $ 50-60 million.
But the cleaning contractors
do not more than 15 - 20% of the
real estate.
The Russian market has a huge
potential and is indeed one of the booming markets. Under the experts’
forecasts, during next three
years the market will grow and
make more than $ 700 million
(+250 %). Having started in
2004, the turnover of the cleaning
contractors increased by 40-
50 % annually.
In the experts’ opinion, the cleaning
companies servicing corporate
clients will increase considerably
their bulks for next 5-7 years.
It is difficult to forecast
growth rates, however, in Moscow,
the market grows now on
the average 30-40% annually, and
there are no conditions for slowing
down foreseen.
In autumn 2007 Primexpo (ITE
– organiser of the leading international
exhibitions in the North
West of Russia) and Afidamp
(the Association of Italian Producers
and Distributors of Cleaning
Equipment) signed an agreement
that led at the solution about holding
the exhibition ExpoClean in
2008 under the brand ExpoClean
Pulire that will take place in
Moscow from 2nd to 4th December. The ExpoClean exhibition,
which has been held annually
in Moscow since 1999,
is one of the leading projects
in the cleaning industry world
in Russia.
ExpoClean Pulire will extend
on the floor space of more
than 11,000 sq.m. In 2007
the exhibition gathered 165
companies – exhibitors from
14 countries of the world. ExpoClean
brand is known both
in Russia and in the CIS countries
and hold the cleaning industry
exhibitions in St. Petersburg,
Moscow, Baku
(Azerbaijan), Almaty (Kazakhstan)
and Kiev (Ukraine).
The cooperation between Primexpo
and Afidamp will create
a wide range of synergies
that will give to Expo Clean
PULIRE show a powerful impact for further development of
the cleaning industry market in
Russia and become a strong factor
for increasing the interest in
the exhibition in terms of professional
visitors. On the base of
the opinion of Edward Strachan,
General Director of the company
Primexpo, Toni D'Andrea, Managing
Director of AFIDAMP, Victoria
Kozlova, Project Manager
of Primexpo Cleaning trade fairs
division, ExpoClean Pulire is
an important step and it is a unique
opportunity to enter the
Russian Market. ExpoClean Pulire
is a window of potential for
all the European countries like
Germany, Italy, Spain, UK, to create
or consolidate their own business
and the fair is the ideal
platform to meet the Russian distributors
who are ready for a
strict cooperation with the foimreign
suppliers directly.
The alliance between the two biggest
trade show organizers in
Russia and Italy will grant: quality
of visitors, exhibitors coming
from 14 countries of the world,
opportunity to establish a 360°
business in one of the biggest
countries in the world.
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