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Lucart
Focus on www.lucartprofessional.com

italian companies
Innovación FRANCESCO PASQUINI
de producto Sales Director Away From Home
“Lucart Professional’s market
sostenible positioning strategy is based on two
essential cornerstones: sustainable
product innovation and partnerships
with its business contacts. In the
last few years, Lucart’s presence has
grown steadily in European markets
as a result of the acquisition of manufacturing facilities
and of the creation of dedicated local sales networks
and of an international trade marketing network, but
especially thanks to Lucart’s close partnership with its
distributors. The latter is Lucart’s flagship, allowing
it to succeed in creating real value for its brands,
through local initiatives often in cooperation with
local authorities and institutions. Lucart Professional
continues to focus on its sustainable innovation
process by completing the recycling cycle of beverage
containers. This has now become a widespread
procedure thanks to the exclusive range of EcoNatural
tissue products, which currently enables the recovery
of all container components: cellulose fibres, aluminium
and polyethylene”.

“La estrategia de posicionamiento en el mercado
de Lucart Professional sigue dos pilares esenciales:
la innovación sostenible de nuestros productos y la
colaboración con nuestros contactos comerciales.
La consolidación de la presencia de Lucart en los
mercados europeos ha experimentado un desarrollo
constante en los últimos años, desarrollo que ha venido
determinado por la compra de fábricas de producción,
la creación de redes de venta locales especializadas,
una estructura de trade marketing internacional y, sobre
todo, la estrecha relación que Lucart crea con todos
sus distribuidores. Esta relación es el orgullo de Lucart
que, de esta manera, consigue crear valor real entorno
Sustainable se llevan a cabo en colaboración con organismos e
a sus marcas, mediante iniciativas locales que a menudo
instituciones locales. Lucart Professional continúa su
propio recorrido de innovación sostenible completando
product el ciclo de recuperación de los envases para bebidas,
ya extendido con la exclusiva línea de productos de
papel tisú EcoNatural, permitiendo desde hoy mismo la
regeneración de todos los elementos que componen los
envases: fibras de celulosa, aluminio y polietileno“.
innovation

ucart Group, a multinational Italian industrial group founded
near Lucca in 1953, is one of the main producers in Europe
of monoglazed paper and tissue products. The quality of the
products and the respect for the environment are the basis of
Lthe Group’s strategic choices, proven by certifications such
as EU Ecolabel, PEFCTM, FSC®, UNI EN ISO 9001 and 14001.

CLEANING
36 july/august 2017 Let’s talk about